{"id":732,"date":"2024-09-19T13:39:34","date_gmt":"2024-09-19T13:39:34","guid":{"rendered":"http:\/\/172.30.30.145\/?p=732"},"modified":"2024-10-16T17:37:04","modified_gmt":"2024-10-16T17:37:04","slug":"acquisition-of-elixir-soltek","status":"publish","type":"post","link":"https:\/\/dorfketal.com\/index.php\/2024\/09\/19\/acquisition-of-elixir-soltek\/","title":{"rendered":"Acquisition of Elixir Soltek"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><strong>January 8th, 2024, Mumbai: Dorf Ketal has acquired majority stake in Pune based Elixir Soltek Private Limited,&nbsp;<\/strong>in line with the objective of portfolio diversification and channel expansion of the aftermarket business. Elixir is a retailer of a wide range of auto care products under the Magsol brand. Elixir services the Indian market through various sales channels OEM, direct-to-consumer, independent workshops\/ garages and through a network of distributors.<\/p>\n\n\n\n<p>Magsol has successfully launched consumer products for the auto care industry, Dorf Ketal intends to expand Magsol\u2019s portfolio and market penetration through R&amp;D efforts and operations support. Elixir also presents Dorf Ketal with the opportunity to leverage its vast distribution channel to further build the Milex brand.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>January 8th, 2024, Mumbai: Dorf Ketal has acquired majority stake in Pune based Elixir Soltek Private Limited,&nbsp;in line with the objective of portfolio diversification and channel expansion of the aftermarket business. Elixir is a retailer of a wide range of auto care products under the Magsol brand. Elixir services the Indian market through various sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><strong>January 8th, 2024, Mumbai: Dorf Ketal has acquired majority stake in Pune based Elixir Soltek Private Limited,&nbsp;<\/strong>in line with the objective of portfolio diversification and channel expansion of the aftermarket business. Elixir is a retailer of a wide range of auto care products under the Magsol brand. Elixir services the Indian market through various sales channels OEM, direct-to-consumer, independent workshops\/ garages and through a network of distributors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Magsol has successfully launched consumer products for the auto care industry, Dorf Ketal intends to expand Magsol\u2019s portfolio and market penetration through R&amp;D efforts and operations support. Elixir also presents Dorf Ketal with the opportunity to leverage its vast distribution channel to further build the Milex brand.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dorfketal.com\/index.php\/wp-json\/wp\/v2\/posts\/732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dorfketal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dorfketal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dorfketal.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dorfketal.com\/index.php\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":3,"href":"https:\/\/dorfketal.com\/index.php\/wp-json\/wp\/v2\/posts\/732\/revisions"}],"predecessor-version":[{"id":1810,"href":"https:\/\/dorfketal.com\/index.php\/wp-json\/wp\/v2\/posts\/732\/revisions\/1810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dorfketal.com\/index.php\/wp-json\/wp\/v2\/media\/733"}],"wp:attachment":[{"href":"https:\/\/dorfketal.com\/index.php\/wp-json\/wp\/v2\/media?parent=732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dorfketal.com\/index.php\/wp-json\/wp\/v2\/categories?post=732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dorfketal.com\/index.php\/wp-json\/wp\/v2\/tags?post=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}